First patented in the U.S. on on May 16, 1882 by Henry Van Hovenbergh of Elizabeth, New Jersey, early flip books consisted of simple drawings stacked in sequential stages of movement with a single staple binding. When the pages were flipped, they would create the optical illusion of motion.
Flipbooks were then popularized in the early 1900’s by the Cracker Jack Company who gave them away as free in-pack prizes. Other marketers soon followed suit, including manufacturers of breakfast cereals, bubble gum, cigarettes, automobiles and snack foods.
The trend continued strong through the 1940’s.
Then, in the 1960′s, innovative marketers from Disney, Gillette, McDonald’s, Post Cereals, Canada Dry, Ford (and others) resurrected the trend, creatively using flip books as novelties, interactive brochures and promotional giveaways to promote their products.
But unfortunately, that trend ended in the 1970’s as new “interactive multimedia” technologies began to take the spotlight…
But now, over a century after flip books were first introduced, flipbooks are back… and better than ever! Flippies® has re-engineered the original flip book concept to create the most engaging, entertaining flip book experience ever. We’ve also created a patent pending process to make the creation and production of flip books from live-action or animated video footage easy and efficient. The end result is a high quality flip book “keepsake” that plays back crystal clear clips of full motion video with a simple flip of a thumb. If he were still alive today, Henry Van Hovenbergh would be proud of Flippies achievements in taking his original flip book concept to a whole new level of sophistication.
In this age of high tech interactive multimedia, the simplicity of flipbooks is not only refreshing,
but its illusion is even more captivating than ever. Creative marketers are, once again, beginning
to use flip books as interactive brochures and promotional giveaway items for live events, trade shows and other marketing activities.
Flippies® is proud to play a role in the history of flip books by continuing to innovate through the use of new technologies, the implementation of proprietary production techniques and by applying our creativity and passion to the development of new custom flip books for marketers, publishers and entusiasts throughout the world.